To see product details, add this item to your cart. You can always remove it later.
FREE Returns
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Other Sellers on Amazon
Added
Sold by: Trustedmarket
Added
Sold by: SS-HealthStore
Sold by: SS-HealthStore
(670 ratings)
97% positive over last 12 months
Shipping rates and Return policy
Added
Sold by: A 2 Z STORE
Sold by: A 2 Z STORE
(17246 ratings)
99% positive over last 12 months
Shipping rates and Return policy

Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001

4.4 4.4 out of 5 stars 10,925 ratings

To see product details, add this item to your cart. You can always remove it later.
FREE Returns

Purchase options and add-ons

Material Plastic
Target Species Cat
Brand SureFeed
Special Feature Lightweight

About this item

  • Key Benefits: Prevents food stealing and stress at mealtimes in multi-pet homes, keeps your pets healthier by controlling portions and helping to keep weight under control, saves money by not overfeeding expensive prescription foods and helping to avoid vet bills related to pet health conditions.
  • Great for Pets on Prescription Diets: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresher longer.
  • Microchip Compatibility: Works with 9 (Avid Secure), 10 (FDXA) and 15 (FDXB) digit microchip numbers; if unsure of your pet’s microchip number, you can check with your veterinarian, pet shelter or animal rescue. Automatic Cat Feeder opens when the assigned pet microchip ID approaches, and closes when it moves away. Simple one button programming.
  • Three Year Warranty. Veterinarian Recommended.
  • Do you have a houseful of pets? Does one cat steal the other’s cat food? Does your dog steal the cat’s food? Stressful Feeding times? The Microchip Pet Feeder makes feeding times so much easier! It uses the pet’s Microchip ID or by wearing a lightweight RFID collar tag to communicate with the feeder to open for that specific pet. All feeders come standard with one tag (unit stores 32 ID’s); additional collar tags can be purchased separately if necessary. Ideally one feeder per pet.

Customer ratings by feature

Portion size
5.0 5.0
Easy to clean
4.5 4.5
Easy to use
4.5 4.5
Accuracy
4.3 4.3

Frequently bought together

$199.00 ($199.00/Count)
Get it as soon as Sunday, Mar 31
Only 7 left in stock - order soon.
Sold by Pretio USA and ships from Amazon Fulfillment.
+
$12.43 ($1.04/Count)
Get it as soon as Sunday, Mar 31
In Stock
Ships from and sold by Amazon.com.
+
$48.00
Get it as soon as Sunday, Mar 31
Only 1 left in stock - order soon.
Sold by Roseviolet and ships from Amazon Fulfillment.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Some of these items ship sooner than the others.
Choose items to buy together.

Compare with similar items

This Item
Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001
Sure Petcare -SureFlap - SureFeed - Microchip Pet Feeder - Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food - MPF001
Recommendations
Automatic Pet Feeder - Sureflap - SureFeed Microchip Pet Feeder - MPF001 - Suitable for Both Wet and Dry Food - Bonus eOutletDeals Pet Towel
dummy
Sure Petcare SureFeed Stainless Steel Bowl
dummy
Sure Petcare - SureFeed Microchip Pet Feeder Connect with Hub - WiFi Link and App Controlled, White (4 x C Batteries Required)
dummy
Sure Petcare Mat & Bowl Set (Blue)
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Price$199.00-12% $229.87
Typical:$259.99
$50.79-14% $300.00
Typical:$349.99
-12% $27.10
Typical:$30.80
Delivery
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it Apr 5 - 17
Get it as soon as Sunday, Mar 31
Customer Ratings
Easy to clean
4.5
4.3
4.6
4.0
4.6
Easy to use
4.5
4.4
4.1
5.0
Value for money
4.2
3.2
3.0
3.9
Accuracy
4.3
3.8
5.0
Sold By
Pretio USA
Pretio USA
SS-HealthStore
Trustedmarket
The Station Approach UK
target species
Cat
Cat
Cat, Dog
Cat
Cat
size
Medium
14 ounces
3 Count (Pack of 1)
material
Plastic
Stainless Steel
Plastic
Plastic
style
Standard Version
Automatic
Modern
Connect with Hub
Modern
operation mode
Electronic
Automatic, Manual
Manual
Manual
Manual
weight
1.49 kilograms
2.9 pounds
0.29 kilograms
1.6 kilograms
0.17 kilograms

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 12.2 x 9.06 x 8.46 inches; 3.28 Pounds
  • Item model number ‏ : ‎ MPF001
  • Batteries ‏ : ‎ 4 C batteries required.
  • Date First Available ‏ : ‎ December 14, 2014
  • Manufacturer ‏ : ‎ Sure petcare
  • ASIN ‏ : ‎ B00O0UIPTY
  • Customer Reviews:
    4.4 4.4 out of 5 stars 10,925 ratings

Looking for specific info?

Product Description

Product Description

The SureFeed Microchip Pet Feeder only opens for a registered pet’s veterinary implanted microchip or RFID collar tag to prevent pets stealing each others’ food. One collar tag is supplied with the product. This feeder is ideal for multi-pet households to prevent greedy pets becoming overweight and to ensure prescription or life-stage food is consumed by the right pet. The lid of the feeder closes onto a sealed bowl, which keeps food fresher. One single grey bowl, one split grey bowl and one grey mat is included - additional bowls and mats in grey, green, pink and blue can be purchased separately. Stainless steel bowls are also available. The training mode closes the lid in stages to help timid pets get used to the movement. The product includes a three-year warranty.

Set Contains:

1 x SureFeed Microchip Pet Feeder
1 x grey single bowl
1 x grey split bowl
1 x grey mat
1 x RFID collar tag
1 x user manual

Customer reviews

4.4 out of 5 stars
4.4 out of 5
10,925 global ratings

Customers say

Customers like the quality, ease of use, and protection of the pet feeder. For example, they mention it works well, is easy to program, and prevents cats from taking others' food. Some are happy with cleanliness, and appearance. That said, some complain about the ability to close. Opinions are mixed on value and battery life.

AI-generated from the text of customer reviews

1,028 customers mention791 positive237 negative

Customers like the quality of the pet feeder. They mention it's well designed, works well, and has no glitches. The lid mechanism works great, and the battery life is decent. That said, some complain about the price and the accuracy of the reading chips.

"...They look nice, don’t take up too much space, and work as advertised...." Read more

"...4 days, so I can't speak to the long-term durability, but it seems well made...." Read more

"Was shocked how easy it was to add a pet. They work well (purchased 2) and keep my cats eating their specific food. 0 issues." Read more

"...been using these for years--literally, about 4 years now-- and they still work great!..." Read more

449 customers mention420 positive29 negative

Customers find the pet feeder easy to use. They say it's super easy to program with your pet's own microchip, and the cats adapted quickly. They also say the user's manual is well written and easy to follow.

"...Both cats took to them with no fuss; I did not have to go through the training steps to get them used to the movement...." Read more

"...The set up was fast and easy and the feeder "read" his 15-year-old chip in about 2 seconds once he was willing to put his head far enough into the..." Read more

"Was shocked how easy it was to add a pet. They work well (purchased 2) and keep my cats eating their specific food. 0 issues." Read more

"...very fast and simple to teach to a trainable/curious dog- easy to wipe down or clean- feels durable/sturdy-..." Read more

324 customers mention273 positive51 negative

Customers like the protection of the pet feeder. For example, they say it's perfect to keep cats' food separate, and it helps them control which cat eats what. Customers also say it works great for households with multiple cats or dogs where you need to feed, and that the design prevents other cats from barging in.

"...They work well (purchased 2) and keep my cats eating their specific food. 0 issues." Read more

"...This has definitely changed how feeding time goes around here. Less stress. Both cats are getting their proper diets...." Read more

"Perfect to separate cats' food. It prevents fat cats from taking others' food. It allows me to know how much and exactly what each cat has eaten...." Read more

"...4. The bowls are dishwasher safe. The dual bowl is good for Cat 3 who gets both soft food and kibble.5...." Read more

149 customers mention114 positive35 negative

Customers like the cleanliness of the pet feeder. They mention that it looks sleek, has easy wipe surfaces, and is easy to sanitize. They also appreciate the removable tray for cleaning purposes.

"...Everything is attractive, well made, and easy to operate and clean." Read more

"...very fast and simple to teach to a trainable/curious dog- easy to wipe down or clean- feels durable/sturdy-..." Read more

"...24-can lunch bag you can get at walmart, It's white, looks fine, easily cleaned and easy to shove the feeder into...." Read more

"...4. The bowls are dishwasher safe. The dual bowl is good for Cat 3 who gets both soft food and kibble.5...." Read more

103 customers mention73 positive30 negative

Customers like the appearance of the pet feeder. They mention it's sleek, nice, and clean. Some say it looks hilarious. Overall, most are satisfied with the appearance and functionality of the product.

"...which admittedly does make them work everywhere and look very clean, but I can’t yet comment on the battery life...." Read more

"...They have a sleek design that looks very modern and aesthetically pleasing...." Read more

"...Edit: I figured out the problem and it comes down to bad design. The open/close button to refill the feeder is right next to the “add cat” button...." Read more

"...liner of an old 24-can lunch bag you can get at walmart, It's white, looks fine, easily cleaned and easy to shove the feeder into...." Read more

423 customers mention238 positive185 negative

Customers are mixed about the value of the pet feeder. Some mention that it's well worth the money, while others say that it is very expensive.

"...Worth the money!" Read more

"...is more expensive (by almost double) than some of the other selective feeders available...." Read more

"...Well worth the price and highly recommended.11/18/23 update: Buty this!!!!" Read more

"...With the feeder our food costs have really come down as the kitten is eating the right food in the appropriate proportions now instead of one or..." Read more

147 customers mention59 positive88 negative

Customers are mixed about the battery life of the pet feeder. Some mention that the batteries last quite awhile, while others say that it requires batteries and does not come with any.

"...the fact that there is no option to plug it in and doesn't come with a rechargeable battery pack, which should be a standard option in 2023,..." Read more

"...Easy to set up, the batteries (4 x Cs) actually last a very long time even with frequent use; in my experience, the better part of a year...." Read more

"...not available in a larger size- uses C batteries which I had do buy specifically for this (I had AAA, AA, D already).-..." Read more

"...cats can graze all day- battery powered, easy portability..." Read more

212 customers mention40 positive172 negative

Customers are dissatisfied with the ability of the pet feeder to close. They mention that the flap keeps opening and closing, it's almost like it hesitates when it closes, and it takes too long to close after their cat walks away. Some customers also mention that it would not open on time and that the feeder is useless without it.

"...UPDATE July 16, 2016: so, I thought it odd before that the lid opens without my cats collar but thought it was just due to my smart watch or..." Read more

"...When this happens, the feeder will not close, so it's pretty useless without some extra effort...." Read more

"...Yesterday, the lid would not shut and their was a yellow light...." Read more

"...; when it detects the "correct" animal, it CLOSED when it detects the wrong animal...." Read more

Requires effort and creativity for extra greedy cats
4 Stars
Requires effort and creativity for extra greedy cats
2 year update: we've had to replace 2 of thesedue to them breaking down (maybe from the savannah constantly messing with them and the other cats puking on the feeders which then gets to the motor), and contact surefeed customer service to get new lids because the savannah managed to break them. Their customer service was excellent though. We have a new setup that should finally stop the stealing. we used an ikea kallax with doors, cut cat sized holes in the doors and put child locks on. Unfortunately it's hard to find this version of the feeder anymore and we had to get the newer model (which could be cool but not necessary for us and more expensive). But still no other product on the market that we have found to do what this one does, so I'd still recommend it. Updated pics with new setup.3 month update: we've had to change the batteries on a few of the feeders already but no big deal. One of the cats tends to vomit sometimes which on occasion has gotten inside the device, which required full on dismantling and cleaning, but it still works. We've had to modify the shelf a few times because the savannah can still steal their food. We're still working on that but it has improved. We have to make it so only one cat can fit on the shelf, but the feeder is so wide it's hard to do that. Adding updated picture.---‐------------Some background: we have 4 large (~15lb) male cats, one of them is a savannah. The savannah along with one of the others both have urinary issues, but the others do not. We decided to try switching them all to all wet food as it should help alleviate the urinary problems, but this caused some major hassles at feeding time. The savannah had his own "feeding tote" (clear plastic storage container big enough for him to stand in we drilled holes in the lid), because he is super greedy, and just a plain jerk to the other cats and steals all their food. Feeding would take 20-30 minutes since one cat in particular is a slow eater, and we were feeding them 3x a day. Both my partner and I work full time and needed a solution to reduce the amount of time feeding and the hassles involved.So i did some searching and found that this feeder is the only product out there that at least claims to do what we need it to do, which is keep mainly the jerk cat out of everyone else's food (he's gotten pretty fat), but we needed something that works with wet food.Pros:- super easy programming and use- only opens for the programmed cat- seals the food and keeps it fresh longer- cats can graze all day- battery powered, easy portabilityIt's not great, definitely could use some improvements but so far it's working.Cons:- No option to plug in, only takes C batteries- too shallow, it gets really messy and requires cleaning with every change of the bowl, at least for wet food (one of my cats is an especially messy eater but the others don't make as big of a mess. Still needs cleaning often)- non dishwasher safe bowls included, and theyre plastic. If i can't run it through the dishwasher it's too much work, but we bought extra stainless bowls which are dishwasher safe.- extras/accessories are expensive. Really, almost 40 dollars for two stainless bowls, 30 for a pretty much required back cover, it's ridiculous. Those things should be included.- no ice packs or space for them to keep wet food fresher longer, but the seal still helps- if your cat is extremely clever and determined (like our savannah), you will need to get creative and find ways to keep them out. The back cover wasn't enough, he would just push himself in next to the other cat while they're eating and start eating their food. When this happens, the feeder will not close, so it's pretty useless without some extra effort.Another thing to note, we purchased only one feeder at first to test the waters. The cat we used it for got scared of it, so I did use the training mode on it. It worked like a charm and now he has no problems. He doesn't understand now that there are more of them that only one opens for him. They all still sit in front of the wrong feeders and wonder why they won't open, but they're slowly starting to get it. For some reason they never want to eat out of their own bowl but want to take the others'.We made a custom shelf set up for our situation, which cost about 100 dollars in materials but we couldn't find anything more affordable that would suit our needs. (We also have 2 dogs who are ravenous for the cat food. One of them could literally climb to the top of a 6 foot cat tree to steal their uneaten food, another reason we needed something like this feeder). The important thing is to keep another cat from getting to the food before the lid can close. Once the lid closes it won't open for the wrong cat, but there is plenty of room for 2 cats to stick their head in at the same time and keep the lid from closing on them.Anyway, photos included of our custom solution..first photo is comparing/showing how messy one of the cats is compared to the not so messy eaters. we've only had these for a few weeks but so far it seems to be working. You can see the savannah is still trying to get to the other cat's food (even though he has his own full bowl and the food is exactly the same. Jerk.) But so far this has kept him from being able to get his head in fast enough. We also put the closing speed on the faster setting, that helps.
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Reviewed in the United States on October 11, 2023
41 people found this helpful
Report
Reviewed in the United States on September 1, 2023
11 people found this helpful
Report
Reviewed in the United States on February 29, 2024
3 people found this helpful
Report
Reviewed in the United States on August 14, 2018
Customer image
4.0 out of 5 stars It works! (Mostly)
Reviewed in the United States on August 14, 2018
I bought this for Poppy, my 22-lb 11 year old Boston Terrier. We moved in with a new roommate whose dog eats *everything* left out and is on a strict time and quantity schedule as a result.

Poppy does better with her weight, food behaviors and energy levels when she free-feeds or grazes, but I was having to pick up her food bowl and put it down or call her into the bathroom every time I went in and put it out for her. Not practical while I’m at work.

I’m hoping this feeder will solve the problems of restricting the roommate’s dog access to Poppy’s food, while allowing Poppy free access as she wishes. I splurged on this model over the less expensive other selective feeders because of the reviews regarding durability, quietness, lid remaining open while pet feeds, keeping “intruder feeders” out and programming it to my dog’s existing microchip.

What I’ve noticed Day 1:
- The feeder is the perfect size for any cat, but the hood is going to be too small for most dogs. It is *just* comfortable for Poppy. I was worried it would be too small for her, but it doesn’t seem to bother her right now. It would be great if there was a slightly larger size available for dogs. The materials specify that this can be used for “pets” and show primarily cats with some small dogs, but I wouldn’t recommend it for dogs much bigger than 20-22lbs.
- My dogs microchips (AVID and ISO) are 10 years old and whole the vet can still read them, but we know one has shifted down over her left shoulder blade and the other is back between her two shoulder blades, not along her neck. The sensors in the feeder cannot read her microchips. They are too far away to train. No amount of bribing her to poke her head through the sensor could get either of them to register. For teaching the feeder the microchip or tag, it seems to need it to be right in the center of the mat/hood area. Getting the feeder to learn the included the tag was super simple, I just waved it in under the hood a couple of times.
- It took me longer read the directions, attempt the microchip pairing and pair the tag, than it did for Poppy to learn how to get the feeder open. I put some food and small amount of high-value treats in the bowl, closed the lid, palmed the tag and a high-value treat (cheese) and she followed her nose under the hood. The lid opened immediately and she wasn’t phased at all. Took a couple of more times, then I hung the tag on a very lightweight collar by itself and she opened it on her own and ate some food.

I did take the advice of other purchasers and put the feeder in a “protected” area which is difficult for my roommate’s dog to access if my dog is blocking the feeder. I also set it to the shortest time delay for closing once the sensor doesn’t recognize the tag anymore. So far, the roommates dog hasn’t noticed there is food available in the feeder and I’m not going to point it out, but I will update with how it works out when she does finally notice it.

In a nutshell-
PROS:
- very easy to unpack and set up
- very easy to pair with the included tag
- very fast and simple to teach to a trainable/curious dog
- easy to wipe down or clean
- feels durable/sturdy
- lid opening is audible from within the next room (feeder is in bathroom, I can hear it in hallway and bedroom right next door), but it’s very quiet and with the radio, tv or a fan on, it’s barely noticeable.
- only noise comes from lid opening or closing, so it is otherwise silent.

CONS:
- can’t read microchips that aren’t in the neck column of “larger” small pets
- needs to be placed in a “protected” area because side panels do not block a determined intruder from feeding
- not available in a larger size
- uses C batteries which I had do buy specifically for this (I had AAA, AA, D already).
- is more expensive (by almost double) than some of the other selective feeders available.

Update: it’s been several hours and she’s gone back and grazed twice on her own! Success!

Full disclosure: the lid did “hiccup” twice while we were training and didn’t close/open fully both times, but I think that was because she put her head back in or I put my hand in the bowl while it was opening or closing. It hasn’t happened since. I will watch for it though.
Images in this review
Customer image
Customer image
6 people found this helpful
Report

Top reviews from other countries

Translate all reviews to English
Willow
5.0 out of 5 stars Works very well
Reviewed in Canada on March 6, 2024
One person found this helpful
Report
mario l.
5.0 out of 5 stars Ótimo produto
Reviewed in Brazil on February 27, 2024
Customer image
mario l.
5.0 out of 5 stars Ótimo produto
Reviewed in Brazil on February 27, 2024
Muito bom
Uma pergunta
Eu preciso da na fiscal desse produto e não recebi, poderiam me enviar
Images in this review
Customer image
Customer image
Abraham
5.0 out of 5 stars :)
Reviewed in Mexico on May 21, 2023
Justin
5.0 out of 5 stars Works well.
Reviewed in the United Kingdom on March 13, 2024
Luis
5.0 out of 5 stars Buen producto pero...
Reviewed in Spain on February 8, 2024
One person found this helpful
Report